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How To Adapt Your Digital Marketing Strategy To Zero Click Searches?

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How To Adapt Your Digital Marketing Strategy To Zero Click Searches? Google consistently updates its search engine to deliver accurate search results to users. Previously, this involved refining its algorithm to combat spammy websites that employed unethical tactics to rank for specific keywords. As a result, digital marketers shifted their strategies towards white-hat techniques, placing […]

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What Google Says About Optimizing Search Results’ Titles

What Google Says About Optimizing Search Results’ Titles Google recently updated the page on title tags in Google Search Central to provide new guidelines for website developers on how to influence the display of title tags. But what exactly are title tags, and why is it important to follow Google’s guidelines for them? In the

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What Google Says About Optimizing Search Results’ Titles

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