Project IRIS - A hit or miss?

A blog about the new updates on the new Google AR Headset project IRIS.

Many tech giants are already in the race of the metaverse market. Tech giants are acquiring, rebranding, and developing their products in this market. Then Why will google stay back? As per some sources, with their new AR headset project IRIS, Google will compete with existing virtual leaders.

New technologies are evolving at an incredible speed. Space travel, Virtual worlds are the new words buzzing around for a while. With flying cars, hoverboards, jetpacks, face apps, and now Metaverse, it is not far from when we can teleport. Developed nations have already put in use 5G technology. With blockchain including NFTs’s the art and technology will redefine themselves. Thus, Metaverse is going to be a new normal.

Covid has disrupted the market mechanisms. The workforce is still wary of returning to offices. And, remote work has given them freedom of flexibility. Plus, many companies are still working on adjusting to the hybrid lifestyle. Augmented technology can be a breath of fresh air. In today’s blog, we will glance at Google’s new upcoming AR product- project IRIS.

Google’s AR headset – Project IRIS

On 20 January, there was fresh news in the digital market about Google’s new upcoming project in the augmented reality segment. The project is still in the development stage, and Google is keeping it private. (so it’s between our readers and us).

The project is tentatively called – codename- “Project IRIS” will release in the year 2024. It is a wireless headset with two external cameras that will capture the real world. And, blend it will the computer graphics. And as per sources, the design looks like ski-goggles. For this set, Cloud computing will manage the heavy-duty graphics. Google’s strategy is to use data centers and remotely render graphics and reality in headsets via an internet connection.

The custom google processor will power the hardware and run on the Android operating system. This project also involves Google lens, AR Core, and Project Starline. Project StarLine is in a high-resolution video call and telepresence booth which uses both 3D sensors and 3D display technology. The users will experience a hyper-realistic environment. Suppose, if you have a meeting with users, you will interact with them similar to real life.

Project IRIS
The project will b managed by:

300 members are already working on the product, including some leading personnel.

Some leading persons involved in the project are:

1) Shahram Izadi- a senior director of engineering.

2) Eddie Chung – a senior director of product management

3) Scott Huffman – the VP and creator of Google Assistant

4) Kurt Akeley – A distinguished engineer, former CTO of the startup Lytro

5) Mark Lucovsky, Google’s senior director of operating systems for AR, was recently in a similar job at Meta.

Google’s primary focus is to cost reduction of the technology by thousand dollars. It is only a matter of time on how Google will leverage themselves in the Metaverse world.

And that’s a wrap. If you like our blog, subscribe to your blog, like and share it with your friends. Before going, do share with us which technology would you like to be developed in the real world. Like; Teleportation, inter-planet space travel, Light saber. We would love to hear your views. Share your thoughts in the comments section below.

For any queries in digital marketing, IT, and Market Research, reach out to us.

Open chat
We are here to grow your business