Planning Search Engine Optimization (SEO) for your business?

Here’s what you need to know. An introduction and guide to SEO and why you should consider it.

Even during 2021, if you have not even established your SEO presence. Then, You are taking a risk for your business.

The covid duration was turbulent for business at each scale and segment. Small businesses were affected the most. The companies that had an online presence; were able to navigate through the time. With technological advancement, the IT sector backed much organization in business functions. Traditional businesses and organizations shifted to the digital platform. Consumers prefer cashless transactions and online payments.

As you read the blog,

You will get a complete overview of the necessity of Optimising your presence in the digital world.

In search of a company that guides you to improve your online search ranking?

Your search has led to the right destination. We, Exr Consultancy Services, will guide you. Contact us for more information.

Meanwhile, you can also go through our other blogs – Lead Generation, Demand Generation, and Digital Marketing. We have explored the topics like how to increase genuine leads.

What is SEO?

When you search for a term or a service on Google, A page will open with a list of all information, Visuals, videos. Such a page is called a webpage. The first link that you’ll notice below the search bar is the most relevant website link to your search.


Search Engine Optimization builds the visibility of your website. With focus keywords, google lists your website according to users’ search terms.

Like in the above figure, for example,

For Search term coffee, google lists the terms on the focused keyword Best Coffee.

The main objective of Search Engine Optimization are:

To gather relevant data of user behavior and queries. Seo also collects the data and delivers the website relevant to users’ search history. Off-Page Seo ranks the website optimized with keywords of users’ search history.

To accentuate the visibility and relevance of your website’s organic content. Keywords play a pivotal role in determining the relevancy of your website. It helps your website content to be visible to search engine crawlers.

In search for SEO optimization for your website?

Fret not!

We have a team of SEO experts. Our team will guide you to maximize your content visibility with current SEO tools.

Reach out to us at by clicking on Contact link below 

After starting SEO, it becomes difficult to rank the website with constant changes. To avoid this scenario, complete your web development stage before starting on SEO.

There is three steps process in Search Engine Optimization.

  • Back-end SEO:

                        This stage works on configuring your website. It creates easy access to search                                    engine  crawlers for any search query. This stage deals with indexing your website.                            This stage is pivotal. Getting this stage right is beneficial to your website.                                                    But,                                                                                                                                                                                      If your website is not indexed, it will harm your website.

  • On-Page SEO:

                        Here you have to work on creating SEO-friendly content. Your content writer and                                  SEO analysts will work on researching relevant keywords. Integrate keywords and key                          phrases in the content. It also means creating content based on guidelines of                                    Google SEO.


                      Important – Write content without keyword stuffing. Find words synonym to your                                keyword and phrase.

  • Off-Page SEO:

                         This stage works on backlinking, organic, and paid promotion of your website. At this                             stage, SEO experts work on external optimization for your website. Developing a                               solid reference for your website will lead to users loyalty.

Off Page SEO

                        Different online tools deliver the data required for backlinking and evaluation of the                                authority of your websites.

Why Is SEO  Important for your business?

With Search engine optimization, your website ranks on the top 5 websites below the search bar. It’s no secret that SEO plays a significant role in establishing your website authority. With Local SEO targeting, you get to access the precise targeting of your mobile users.

We will explore more on this topic in our next blog.

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