Ever wondered how Google presents ads on the exact term which you typed on search engine, for example ‘digital marketing’?
And when you watch content in reels and you start to receive similar content and advertisement?
For example, when you typed a question on youtube, let’s say digital marketing and you watched videos on a summary, tools, etc and then you started to get recommendations on bloggers, tools, and digital marketing agencies nearby you or you searched for a product and you started to see ads on every platform.
Ever wondered why search engines do this?
All these activities are under the umbrella term of Digital Marketing.
In today’s blog, we will take an overview of the concept of Digital Marketing, what are the types , what is important in today’s B2B business, and what are the strategies used.
One of the key events that happened during the year 1971, Ray Tomlinson shared the first email, this allowed the users to share and receive files from various machines. In 1980, due to the large storage capacities of computers, companies started to switch to online database marketing rather than brokers. It was enough to improve the marketing activities related to the relationship between clients and businessmen.
The first time the word Digital Marketing was coined was in the 1990s. With Customer Relationship Management (CRM) applications becoming a game-changer, the marketing profession having access to huge customer data, and companies constantly updating the customer data according to changing customer’s interests and needs; Digital marketing revolutionized the market and marketing activities.
In the period between the 2000s and 2010, we witnessed it becoming more polished.
Digital marketing is an online marketing activity performed to create awareness about the company or the product, which will influence the user to consider the product or service as per the needs or requirements of the users. Both of these sub-activities lead to the conversion of the user into a customer for the B2B business.
Kotler and Armstrong defined Digital marketing as – It is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera
You may be wondering that even though receiving good ROI from traditional marketing, why should a company invest in digital marketing, and what’s the significance of it?
There are various strategies used in marketing and the prime strategies are:
Our team is equipped with the tools and knowledge required to guide and help businesses to achieve their digital targets and goals. Contact us for inquiries and consultation on all marketing inquiries.