If you think social media marketing is in and email marketings are as good as dead, then guys that’s far from true.
90 percent of website users require an email id for opening accounts on a website or any social media and this is the oldest form of digital marketing.
Hubspot observed that:
Successful email marketing is necessary to pitch the product to potential customers, proper research is conducted to understand the customer’s digital experience. It guides the digital marketer to strategize a plan which is according to the latest search, the potential customer’s requirements are nurtured with help of customized email, which gives a piece of comprehensive information about a product or a service to the potential lead by the digital marketeer.
To understand the significance of email marketing, we will first focus on what is an email
Email is an electronic mail that is used to share messages between two or more electronic devices. The email was invented in 1960 and in 1971, Ray Tomlinson introduced network emailing. Files, documents, PPT, PDF, videos are attached and shared.
Email Marketing is a type of marketing where a commercial message is shared with an individual or group of people by email. An advertisement or a promotional email is one of the strategies of email marketing. The primary motive of email marketing is to create brand awareness and to cultivate customer loyalty, and acquiring new leads.
Email marketing is a pivotal marketing strategy used by digital marketers. More than ninety percent of users use email. It is an organic way of digital marketing that is cost-effective, time-saving, interactive, and has the option of an automated emailing process.