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Digital Marketing for Complete Beginners

A blog covering the basics of digital marketing, for complete beginners.

Ever wondered how Google presents ads on the exact term which you typed on search engine?

And when you watch content in reels and you start to receive similar content and advertisement?

For example, when you typed a question on youtube, let’s say digital marketing and you watched videos on a summary, tools, etc and then you started to get recommendations on bloggers, tools, and digital marketing agencies nearby you or you searched for a product and you started to see ads on every platform.

Ever wondered why search engines do this?

All these activities are under the umbrella term of Digital Marketing.

In today’s blog, we will take an overview of the concept of Digital Marketing, what are the types of digital marketing, what is digital marketing important in today’s B2B business, and what are the strategies used in Digital marketing.

The origin

One of the key events that happened during the year 1971, Ray Tomlinson shared the first email, this allowed the users to share and receive files from various machines. In 1980, due to the large storage capacities of computers, companies started to switch to online database marketing rather than brokers. It was enough to improve the marketing activities related to the relationship between clients and businessmen.

The first time the word Digital Marketing was coined was in the 1990s. With Customer Relationship Management (CRM) applications becoming a game-changer, the marketing profession having access to huge customer data, and companies constantly updating the customer data according to changing customer’s interests and needs; Digital marketing revolutionized the market and marketing activities.

In the period between the 2000s and 2010, we witnessed Digital marketing becoming more polished.

Concept

Digital marketing is an online marketing activity performed to create awareness about the company or the product, which will influence the user to consider the product or service as per the needs or requirements of the users. Both of these sub-activities lead to the conversion of the user into a customer for the B2B business.

Kotler and Armstrong defined Digital marketing as – Digital marketing is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera

Parties involved

  1. Business
  2. Clients
  3. Digital Marketer
  4. SEO manager
  5. Web Developer
  6. Mobile and UI/UX developer
  7. Content Creator
  8. Social Media Manager
  9. Creative Creator
  10. Graphic Designer
  11. Video creator.

Why should a business invest in Digital Marketing?

You may be wondering that even though receiving good ROI from traditional marketing, why should a company invest in digital marketing, and what’s the significance of digital marketing?

  1. Customers are online: yes, you read it correctly! According to Statista, as of January 59.5 percent of the global population are online users, and from them, 92.6 percent users are active mobile users. Imagine the market potential that a business might lose by not involving Digital marketing in the business.
  2. Online Competitors: Along with customers, business peer competitors are also part of the digital world. The competitors are already accustomed to the digital environment and the tools required to sustain it. So whatever your business is planning, the competitor may have already accomplished it digitally.
  3. Connectivity: Your business can connect with larger corporations digitally. Most employees and their employers have digital and social media accounts. Organizations can directly contact them through social media websites, which could have been difficult in the traditional market.
  4. Precise Targeting: Digital marketing has various tools and a large pool of data that can help your organization target the precise audiences according to their demography, choices, and interest.
  5. Return on Investment: The main goal of any organization is a return on investment and profits. Digital marketing strategies have proven to give a good Return on investment and a great conversion rate.

Strategies

There are various strategies used in digital marketing and the prime strategies are:

Our Digital Marketing team is equipped with the tools and knowledge required to guide and help businesses to achieve their digital targets and goals. Contact us for inquiries and consultation on all digital marketing inquiries.